How to get great staff with social media influencers and employee referral programs

October 17, 2011 at 9:08 pm Leave a comment

by SHANNON on APRIL 29, 2011

Employee referral programs are becoming more common in the work place. As the idea of social recruitment in New Zealand (i.e using social media to help recruitment) catches on, one new way recruiters and HR people can look to improve the results of their referral programs is to find out who your social influencers are within you organisation, and make sure they are actively engaged in your employee referral program.

What defines an influencer? Social media influencers in your business are the staff members who are well-connected online, people listen to them and respect their point of view. Your social media influencer will most likely engage in two-way conversations on-line, they have people comment on their Facebook pages, re-tweet them on twitter and are highly recommended on LinkedIn.

Engaging these people and leveraging their social networks could get you big results. Here are a few things you could do:

  • Start doing a search to see how influential your people are. Use their email address to find out if they have a twitter account and see if they have a Klout score. If they are on LinkedIn see who their connection are.
  • Remember it’s not how many followers or friends they have, it’s who they know and how they communicate with those people. Don’t write of the person who only has 100 connections.
  • Once you know who these people are make sure they are on board with your company culture. If they love their job they will make a good ambassador.
  • If they are in your employee referral program make sure they are up to speed with how it works and suggest that they could mention the latest job opening on their Facebook, twitter or LinkedIn accounts, IF they know some people who may suit the role.
  • Encourage them to not only do big broadcasts but contact people directly if they think the person is suitable for the role and will fit in with your company culture.
  • Make sure the highly motivated folks don’t get too excited and spam everyone. This is not a good look for them or you.
  • Reward results.

If it’s right for you, give some of these things a try. We would love to hear from you if you have tried using social media with your employee referral program or are using social recruitment in New Zealand (or where ever you may be). Do you think this is a smart way to go? Let us know.

Advertisements

Entry filed under: Uncategorized.

ERPS PART 3: EMPLOYEE REFERRALS PROGRAMS EMPLOY SOCIAL MEDIA Employee Referral Programs Using More Social Media

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Calendar

October 2011
M T W T F S S
     
 12
3456789
10111213141516
17181920212223
24252627282930
31  

Most Recent Posts


%d bloggers like this: